Abstract
This paper attempts to understand the various complex influences that a consumer is made to undergo by being webbed around social media engagement and its algorithms. Complex buying behaviour is rare, high-involvement customer purchases that make a big brand difference. With social media taking its new toll and establishing new records of burgeoning high numbers of users every year, this trend is indomitable for the epoch it generated in the last decade. Social media engagement of consumers has indeed factually increased enablement of expansion in the user-generated content and the interactive system of an interface that ensures the engagement is maintained.
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