Impact of Social Media on Indian Politics after Covid-19 Pandemic

Abstract

The COVID-19 pandemic has significantly impacted Indian politics, particularly regarding the role of social media. This research paper explores the effects of social media on Indian politics in the post-pandemic era. It examines how social media platforms such as Facebook, Twitter, Instagram, and WhatsApp have become essential tools for political communication, citizen engagement, and electoral campaigns. The paper discusses the positive aspects of social media, such as direct connectivity between politicians and constituents, increased citizen participation, and the amplification of marginalized voices. However, it also addresses challenges, including the spread of misinformation, privacy concerns, and algorithmic biases. The literature review studies political mobilization, polarization, electoral campaigns, privacy, and data security. Overall, this research aims to provide insights into the multifaceted impact of social media on Indian politics after the COVID-19 pandemic and identify opportunities to leverage these platforms effectively while mitigating risks.