Abstract
Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams now must better understand the impact of social media on consumer buying patterns. With Internet penetration estimated to continue to grow during the next decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns. Many papers have discussed this phenomenon and it was explored and analyzed as a result of new media advertising through social media ad repetition on consumer buying behavior. This study tested hypotheses on repetition and relevance, separately and jointly, with respect to obtaining a positive decision-making experience. Test subjects were given single and mixed ads via a video presentation then surveyed through SurveyMonkey. Test subjects came from similar academic universities in New Jersey USA and Changzhou China. The results reflect that ad repetition has a positive effect on consumer buying patterns.
Highlights
Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9% (321 million new users) since January 2019 (App Annie, 2020)
Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams must better understand the impact of social media on consumer buying patterns
With Internet penetration estimated to continue to grow during the decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns
Summary
There are 3.80 billion social media users in January 2020, with this number increasing by more than 9% (321 million new users) since January 2019 (App Annie, 2020). As of April 2020, the top 15 social media platforms that each have 300 million or more monthly active users are (DataReportal, 2020): 1) Facebook has 2.498 billion monthly active users. 2) YouTube has 2 billion monthly active users. 3) WhatsApp has 2 billion monthly active users. 4) Facebook Messenger has 1.3 billion monthly active users. 5) WeChat (Weixin) has 1.165 billion monthly active users. 6) Instagram has 1 billion monthly active users. 7) TikTok (Douyin) has 800 million monthly active users. 8) QQ has 731 million monthly active users. 9) QZone has 517 million monthly active users. 10) Sina Weibo has 516 million monthly active users. 11) Reddit has 430 million monthly active users
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
