Impact of Social Media Marketing in Customer Brand Preference

Abstract

This dissertation subject looks at how customer behavior is impacted by social media marketing. The rapid proliferation of social media platforms and their increasing popularity among users and businesses have made it imperative for marketers to comprehend the impact of social media marketing on customer behavior. This study aims to investigate the impact of several aspects of social media marketing, including influencers, advertising, content, and engagement, on consumer attitudes, purchase intentions, and brand loyalty. This research attempts to provide helpful insights regarding the effectiveness of marketing.