Abstract
While prior studies focused on the determinants of adoption of technological innovation in large scale businesses, there is a lack of empirical research o n this issue of acceptance of social networks in SM Es in emerging economies. This study addresses this lacuna by focusing on the social factors driving Indones ian SMEs’ adoption of technological innovation. A theoretical model based on the extant literature and established theories in the relevant field is empir ically tested in this study. Data were collected th rough a structured questionnaire and analyzed using correla tion matrices and multiple regressions. The most st riking finding of this study is that social factors which has been rarely explored in prior research in SMEs’ context is instrumental in broadening our understanding SMEs’ practice of technological innovation in an emerg ing economy. This finding has implications for SMEs and the government in designing an appropriate strateg y for the implementation of technological innovation that are highlighted in the study.
Highlights
The Internet is the most significant invention in the information and communication technology area
Virtual social networking is the newest development of the internet technology represents the sophisticated information and communication technology that accommodates communication between individuals virtually (Tao, 2011)
The main findings of this study were that virtual social networking is the most important variable that significantly and positively affects all other variables
Summary
The Internet is the most significant invention in the information and communication technology area. Its capabilities to help business activities have attracted considerable attention and support from entrepreneurs, executives and investors. Talukder and Yeow (2007) argued that the Internet enables organizations to transfer the skills, information and knowledge in an effective and efficient way. The Internet has led to the advent of social media such as Facebook, Twitter, MySpace and LinkedIn. For smaller organizations Internet innovations provide several advantages that are very important such as reaching new markets, promoting their businesses, releasing new products, increasing the quality of communications and social online networks, using data from other areas and building strong relationships with new business partners (Coccia, 1997; Kaplan et al, 1997). There are one billions active users of Facebook who regularly use Facebook accounts and so it is a potential tool for improving business performance (Laudon and Traver, 2011)
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