Abstract

Within the next ten years, we are going to forget everything about the magnanimous World Wide Web; and will have to unlearn a lot of things that we have been applying. SMAC (Social, mobility, analytics and cloud) is a complete ecosystem covering the most essential factors that help you understand the current business scenario and take decisions accordingly. Businesses are becoming more and more agile, and technologies such as social media, mobility, analytics and cloud computing are coming together to unleash unlimited opportunities for everyone involved. This convergence – also known as SMAC – will be the leading disruptor to the business-technology ecosystem over the next few years. Old industrial business models habits die hard; in fact, many companies still apply old physical value–chain thinking to the emerging digital value chain, and this adherence to outdated processes is severely undermining their competitiveness. Many entrenched organizational strategies, principles, methodologies, processes and systems are decreasing in relevance, so decision–makers are rethinking Old World organizational blueprints to manage this fundamental shift in how business will be conducted in the coming years. This paper explores the impact from SMAC and suggests ways in which the business firms and the user community can better capitalize on this opportunity. Social technologies — integrated with mobile tools, big data and cloud enablement — are already embedded into our daily lives, but now they are moving into the enterprise. Winning 21st century businesses will look and feel different because social collaboration and mobility are built in. As such, they will be open, global, tolerant, informal, passionate, iterative and zealous.

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