Abstract
Search Engine Optimization (SEO) considers how engines work, what people for, the actual terms typed into engines and which engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of engines. Promoting a website to increase the number of back links, or inbound links, is another tactic. The initialism SEO can refer to search engine optimizers, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform services in-house. Search engine optimizers may offer as a stand-alone service or as a part of a broader marketing campaign. This research evaluates the impact of on the advertisements of a firm. The sample size for the research is 100 managers from different IT companies of north India. The statistical tools we used for evaluation are Correlation, Regression, Anova, and Chi-Square test.
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