Abstract
The researcher examined the impact of sales promotion offers viz a viz coupons, price discounts, free samples, bonus packs on product trial in FMCG products. The samples point was super markets in Lucknow. A structured questionnaire was administered to collect the responses. In all 171 responses were collected non-randomly, out of which 150 usable responses were acknowledged. The study aims to provide insights and usefulness of sales promotion offers in product trial and repurchase.
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