Abstract
Abstract. The main purpose of this research paper is too aware the people of Malaysia that how organic foods is beneficial and healthy compare to the traditional foods. Furthermore, the reason behind the research conducted in Malaysia was to discover the overall concept of Halal Foods. Mainly, the entire research paper evolves around the benefits of organic foods and its consumption. The most pertinent element is the healthy content and after that friendly environment strategies. Data were collected using a web-based survey to recruit participants from pools of consumer panels registered with a market research company. The technique which is used in this research is sampling technique. This study was limited as it was conducted only in the Malaysian city Kuala Lumpur, with the small sample size of 350 as well as the questionnaires was only comprising of close-ended questions of which the chances of inaccuracy is maximum. However, for future research the researcher should increase the sample size which represents the overall Malaysia by collecting the data from each region of Malaysia. Furthermore, the data collection should be done with the help of open-ended questions to reduce the inefficiency and inaccuracy of the study, more variables can also be counted in for evaluate the purchase intentions of the consumers. Keywords: organic foods; consumption; foods; Hedonic consumption
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