Abstract
Online platforms such as LinkedIn or specialized platforms such as Glassdoor are widely used by job seekers before applying for the job. These web platforms have rating and reviews about employer and jobs. Hence a job seeker do online search for the employer, before applying for the job. They try to find if the employer and job is good for them or not, what are the pros and cons of working there etc. Therefore, these reviews and ratings have an impact on job seekers decision as it portrays the pros and cons of working in a particular firm. Hence, the main objective of this study is main objective of this study is to find how the job seekers search for online employer reviews and the impact of these reviews on employer attractiveness and job pursuit intention. The other objective is to find the most crucial job factors that are given priority by the employee. For this, the study is proposed to be conducted in two stages, first, collecting data from the website Glassdoor, having 600000 companies' reviews. In the second stage, conducting an experimental study to examine the influence of job attributes (high vs. low) and employer rating (high vs. low) on job choice and employer attractiveness.
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