Impact of Online Business Model on Indian Economy

Abstract

Indian economy is fastest growing economy in whole world and the largest market in whole world. In context to this there is a wide scope for development of offline and online market. Since last 15 years use of internet and smart phone are increased and playingkey role in development of e-commerce market. Essential infrastructural features like convenient payment method, cash on delivery, fast delivery of product, costumer oriented attractive schemes, easy method to return product etc. play vital role in development in ecommerce. Government’s different policies like Digital India and Start-up also give motivation to people for online shopping. In India, the online business market was 3.9 billion US$, which increase and reach to 12.6 billion US$ in 2013 and 38.5 billion US$ in 2017. This paper focuses on the impact of online business model on the Indian economy.