Impact of One Stop Shops on Consumer Buying Pattern

Baseera Hashmi

doi:10.7176/jmcr/64-02

Abstract

Supermarkets initially became famous in the 1950's when numerous staple shops progressed toward becoming 'self-benefit'. Until when shops at that point had all utilized the " over-the-counter strategy' of offering, where clients told a businessperson what they needed, and he/she got if off racking behind the counter. The new supermarkets used an open course of action design, which empowered customers to scrutinize along racking to pick stock for themselves. But increasing trend of one stop shop also created some negative outcomes by influencing consumer buying pattern. This quantitative research focused on finding the relationship between one independent variable one stop shop and 6 dependent variables inflation, impulse buying, Danger to health, Traffic jams, survival of small shops and rising property prices. The overall area target was one country i.e. Pakistan. The sample size selected from overall population was n=200. Primary data gathered here through questionnaires is based on both hardcopy and online survey forms. SPSS tool was used for data analysis. Findings proves that rising trend of one stop shops have a significant positive impact on economy and consumer buying pattern. Keywords: Consumer Buying Pattern, inflation, impulse buying, Danger to health, Traffic jams, survival of small shops, rising property prices, one stop shops, Quantitative, Questionnaire, Supermarkets. DOI : 10.7176/JMCR/64-02 Publication date: January 31 st 2020

Highlights

All of us have gone to one stop shops, yet why do we go there? Alright, the conspicuous answer is 'to purchase things', why do we go to a grocery store instead of a nearby 'corner store' or elsewhere? Is it great that we go to a grocery store, or maybe we ought to be shopping somewhere else? The appropriate response most likely relies upon your identity and what you think about countless issues, for example, 'esteem for cash', 'comfort', 'reasonable exchange', 'sustenance quality', 'opportunity of decision' and so on
Colossal car influxes were seen in the zone after the outlets/grocery stores opening
The data we have gathered by filling up online survey forms and from hard copies by personally visiting to the respondents will be put in to the SPSS software to reach the conclusion that whether the propose hypothesis stated in this research is accepted or rejected

Summary

Introduction

The area before the main centers is viewed as the most value maximization area It contains the best items designed and settled with different offers. This is the reason pastry shop merchandise, meat, vegetables and staple things are normally put at an edge of these stores since they are vital purchases for clients. In the event that these item classifications are set close to the passage, consumer just enter in the grocery shop, pick up the items he she wanted, pays the bill and headed to home without have to look and be confused with other offers In this manner, the idea is to plan the layout is that when clients achieve key purchases, they have quite recently been introduced to the most outrageous number of drive buys

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Conclusion