Abstract
ABSTRACT Firms utilising emerging media technologies need explorative innovation activities to keep up with market- and technology-driven dynamics. We develop and empirically test a PLS-SEM structural equation model that explains explorative innovation orientation (EIO) and its networking-based antecedents, based on a survey of 132 German XR firms. Absorptive capacity, organisational learning and the extent of networking ties to a) suppliers and buyers and b) competitors and marketing firms have a significant, positive influence on EIO. Networking with c) firms in the same digital business ecosystem (DBE) has a negative influence on EIO, which may limit EIO in highly fragmented technology markets. We also examine interaction effects of local and cross-cluster networking, thus developing our understanding of antecedent networking and the effects of its spatial nature on EIO.
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