Impact of Network Buzzwords on the Values of Net-generation College Students

Abstract

Network buzzwords are some words, sentences or specific expressions that are generated in the network space and widely spread. Based on Allport's values model, with random sampling and questionnaire, the study tried to explore the prevalence of Internet buzzwords among net-generation college students and the impact on their values. The results show that network buzzwords are commonly used by net-generation college students, and their motives are mainly the needs of decompression, self-ridicule and personalized expression. The influence of network buzzwords on their values is mainly reflected in three aspects: political identity, economic view and cultural view. College educators should accept and adapt to this reality, use buzzwords to teach, and guide the net-generation college students to form correct value views.