Abstract
Impact of Multichannel Integration Service Quality on Retailer Brand Equity: The Mediating Role of Brand Trust
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Sustainable Development and Planning
Paper Title
Journal
Date
