Abstract
The purpose of this study was to examine the need for marketing efforts and a marketing plan within the campus recreation profession. Participants consisted of 218 campus recreation administrators from four-year public and private institutions affiliated with the National Intramural Recreational Sports Association (NIRSA). Results from this research suggest that established marketing strategies and marketing plans provide the campus recreation profession coordination with their marketing efforts. The second component of this research requested that respondent's identify marketing techniques being used in the campus recreation profession. Results from this research suggest that employee skills and responsibilities, external guidelines, budget constraints, and marketing mediums provide challenges to the campus recreation profession.
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