Impact of Marketing, Managerial and Human Resource Activities on the Performance of Small and Medium Enterprises

Abstract

This paper is to investigate the relationship between managerial activities, marketing activities, human resource activities, and small and medium enterprises (SMEs) performance. In this study, the cross-sectional research design was used, and data was collected from 362 SMEs located in Pakistan by using a questionnaire and analyzed thorough statistical package for social analysis (SPSS). Correlation analysis was used to show the association between variables under investigation. Regression analysis was adopted to establish the relationship between managerial activities, marketing activities, human resource activities, and small and medium enterprise (SMEs) performance. The results demonstrated that all the variables are positively correlated with each other understudy. The results indicated that managerial activities, marketing activities, and human resource activities have a positive association with SME's performance. The results also demonstrated that marketing activities have the most active association with firm performance, among other variables.