Impact of Marketing Library Resources and Services in Academic Libraries

Abstract

This paper discussed the impact of marketing information resources and services in academic libraries. It basically focused on the need for marketing, strategies and tools used for marketing, the skills and competencies required by library staff members to market information resources and services in the most efficient manner to enhance patronage. The paper further discussed effective measures for marketing and some challenges hindering effective marketing of information resources and services in academic libraries. The paper concluded that academic libraries need to revamp efforts to adopt all relevant marketing strategies in promoting information resources and services available in their libraries so that users can maximally utilized the resources and services towards the realization of the institution’s goal and avoidance of wasting huge financial resources used to make them available.