IMPACT OF LEGAL AND ADMINISTRATIVE ISSUES ON THE SUCCESS OF FEMALE MICRO ENTREPRENEURS IN PESHAWAR, KHYBER PAKHTUNKHWA, PAKISTAN

Abstract

The women entrepreneurs play a very vital role in the economy of a country. The small enterprises run by women entrepreneurs at micro-level make a great contribution in the market by introducing various innovative ideas, products and services for the people. On the other hand, women face issues in accessing education, training and other services because the free market mechanism does not provide isolated openings for women. Women have to compete for and work in the same existing and regulatory framework as their counterpart does so. The situation compels a deeper understanding of the gender prejudices that has become the confining factors for women in accessing and availing business opportunities and active participation. In Pakistan, society several societal, cultural, traditional and religious elements have made the environment more complicated for women, particularly in the field of business sector. The existing environment is a legacy of patriarchal system that believes in no women participation in the outer world. In other words, women in such societies have no say in decision making and are not allowed to have economic independence.