Abstract
In recent years due to dynamic changes in the business environment, especially regarding the impact of operating in the continual and ever-changing global information system, pose major challenges to NPI (New Product Introduction) and the marketing research and modeling needed to support the concept. The ability to anticipate and respond to market pressures makes the timely introduction of new products a crucial competency within many industrie. Increasing the effectiveness of communication within the organization and its outside factors (e.g. Customers) can result a faster and effective marketing system. This article examines the importance of reducing the marketingtime of NP (New Product) by using the Internet and Intranet technology based on literature searches.
Published Version
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