Impact of Instagram Influencers on Consumer Behaviour

Abstract

This study aims to assess the effectiveness of influencer marketing campaigns on consumer behavior. By examining the impact of Instagram influencers on consumers' purchase decisions, brand preferences, and product evaluations, researchers can gain valuable insights into the efficacy of this marketing strategy. Identifying the factors that drive consumer response to influencer content will help marketers refine their strategies and maximize the impact of their influencer partnerships. In addition, understanding the characteristics and qualities that make Instagram influencers successful is crucial. What attributes or skills do these individuals possess that enable them to build loyal followings and engage with their audience effectively? Analyzing the influencer Characteristics will contribute to the understanding of what makes an influencer influential and how their impact can be maximized. By investigating the impact of Instagram influencers on consumer behavior, this study aims to provide valuable insights for marketers and brands. The findings will not only contribute to academic research in the field but also offer practical recommendations on how to leverage influencer marketing effectively. Ultimately, understanding the dynamics of this influential relationship will enable businesses to develop more targeted and impactful marketing strategies in the ever-evolving digital landscape.