IMPACT OF INNOVATIVE TECHNOLOGIES ON THE DEVELOPMENT OF CASHLESS PAYMENTS IN UKRAINE

Abstract

The article summarizes the role of innovations in cashless payment market of Ukraine. According to the analysis of recent research and publications the main trends that are characteristic for the development of the world cashless payments market are highlighted. The basic generations of development of cashless payments have been displayed and the key characteristics corresponding to them have been defined. The main trends in the development of payment instruments and payment infrastructure in the domestic market during recent years are identified on the basis of statistics. Attention is paid to the number of payment terminals, active payment cards and contactless payment cards. The total share of cashless payments in the sphere of settlements is presented as well as the forecasts for the development of the Ukrainian market of electronic payments for the coming years based on the data of international statistical platform. The article provides the general overview of e-commerce sphere and payments through mobile POS-terminals. The key players of the domestic FinTech ecosystem have been identified and the introduction of innovative payment products that are developed by these players and international FinTech corporations has been analyzed. This products include such ones as: mWallet, mReward, eWallet, mGift, mRetail that are provided by Wallet Factory and MOSST Cash, MOSST Reader that are developed by MOSST company. The results of introduction of innovative product – NFC Donation Box by FinTech company Agency 21 were given as confirmation of the effectiveness of innovative technologies in cashless payments. The research describes the peculiarities of introduction of Google Pay and Apple Pay on the financial market of Ukraine. The basic problems that are inherent in the domestic sphere of cashless payments are investigated and the possible ways of their solution are suggested. During investigation amid of all problems, the attention was focused on the three major: security of payments, level of development of payment infrastructure and government support of innovative product developers. Moreover, the investigation of Visa company that describes the world problems of implementation of cashless payments in national economies are analyzed with appropriate ways of resolving these obstacles. The role of the three major economic entities such as national governments, local governments and innovative product developers in resolving problems has been carefully described and active steps that can reduce the impact of these problems in the process of building of cashless economies were highlighted. Keywords : cashless payments, payment infrastructure, innovative payment technologies, payment instruments, e-commerce, payment cards.