Abstract
This paper explores Impact of information technology on profitability of airlines industry “a case study of RoyalJordanian Airlines, The data collected from the financial statement of Royal Jordanian Airlines is analyzed byusing financial and statistical tools. The tools and techniques issued in this study are discussed here. It is verydifficult to cover several of aspects of financial management of Royal Jordanian Airlines; hence, focus has beengiven to study the profitability, capital structure & working capital management.The financial measures of performance are well adequate to monitor returns on IT. This is important as ITspecialists always require special measures for IT performance, the current results show that IT do affect theaggregate financial performance measures. Which make them suitable for IT investments assessments?
Highlights
Airlines’ immediate focus is on cost reductions in driving to operations that are more efficient
This paper explores Impact of information technology on profitability of airlines industry “a case study of Royal Jordanian Airlines, The data collected from the financial statement of Royal Jordanian Airlines is analyzed by using financial and statistical tools
It is very difficult to cover several of aspects of financial management of Royal Jordanian Airlines; focus has been given to study the profitability, capital structure & working capital management
Summary
Airlines’ immediate focus is on cost reductions in driving to operations that are more efficient. As airlines struggle to gain market, share and sustain profitability in today's fiercely competitive and economically demanding environment, they must develop new ways to manage their customer relationships to optimize customer loyalty and revenues. It is widely believed that strategic information technology (IT) investments will enable firms to cut costs and working effectively. Travel products and services possess many characteristics needed to function in the electronic environment. Electronic ticketing serves as an enabler for automated delivery of travel products. Any direct communication between travelers and travel suppliers such as airlines and hotels supports the collection of valuable consumer information by the supplier, which suppliers such as airlines do not wish to share with third parties. Vol 7, No 18; 2012 rental cars), is critical information that serves as the basis for developing marketing strategies; the information collected by airlines on their frequent flyers is an example
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