Abstract
Many studies examining the relation between mobile phone use and the personality traits of individual users have concluded that a significant relationship exists with extraversion standing out as a common trait in this context. In addition, innovativeness plays a key role in the users’ adoption of technology and this has been studied within the domain of information systems including the adoption of mobile commerce. This study investigates the relationship between innovativeness, extraversion, mobile phone use and mobile applications, for the first time in the literature. A structured survey was administered to 343 university students. The results showed that mobile phone use features are predominantly related with the trait of extraversion whereas mobile application use features are mostly related with the innovativeness of the user.
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