Abstract
Platforms diffusion is sophisticated because of indirect network effect between two sides; there will be a peak or several peaks of diffusion rate. Platforms diffusion can be divided to two stages: the stage before its take-off of potential market size and the stage after its take-off of potential market size. At the stage before its take-off of potential market size, platforms diffusion on one side has restriction in its diffusion on the other side. At the stage after its take-off of potential market size, platforms diffusion on one side accelerates its diffusion on the other side.
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