Abstract
Service sector is the upcoming and growing sector in India. Tourism increases the GDP of our country. Tourism in India is rich in cultural, historical, traditional and nature. So there is a need to promote tourism in India. In order to promote tourism to attract domestic and foreign tourist the Ministry of India and Government of India has initiated “Incredible India Campaign”. The current study focus on the “Incredible India” and the Impact towards growth of tourism in India. The study emphasis that “Incredible India” has a positive effect towards growth of tourism in India.
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