Impact of Green Human Resource Management on Environmental Performance: the Mediating Role of Green Innovation and Environmental Strategy in Pakistan

Abstract

With globally increasing recognition of environmental sustainability, now businesses are also acknowledging the requirement of incorporating green practices into their company operation. The study aims in exploring the relation in between the concepts of some sustainability elements such as “green human resource management practices” (GHRMP) and variables like “environmental performances”, with the examination of environmental strategy and green innovation playing as a mediator. The study of GHRMP with respect to its elements such as green recruitment refers to selecting and hiring an employee who has significant knowledge about environmental sustainability. It also consists of an element named green training that refers to teaching and developing a set of skills in employees to take action while protecting the environment within the organization The author specifically examines the connection between them by using the resource-based view theory. They also tested their relationship using the manufacturing firm's ability, motivation, and opportunity (AMO) theory. A survey questionnaire research strategy was used in this study along with a simple random sampling of 247 managers from large manufacturing firms in Punjab of Pakistan. For data analysis, this research used the p-test based on PLS-SEM. The findings showed that the study elements have a direct and major influence on each other especially the GHRMP and strategic environmental approach complement each other in the presence of the sustainable innovative product by the organization. Additionally, environmental strategy (ES) also partially mediated the influence of sustainable innovative products can be termed green innovation (GI), and it has an impact on environmental performance. The result revealed significant suggestions for legislators and manufacturing industries, to promote environmentally responsible actions, manufacturing goods, plus some production methods through a successful incentive program to increase loyalty. To apply the analysis and apply the study variables in the selected large sample sizes that can also be retested for future research, further research can exclude the novelty and unique issue by replicating the same research in other regions of the world.