Impact of Goal Orientation and Information Elaboration on the Performance of Farmer Cooperatives under Rural Revitalization

Abstract

The development of farmers’ cooperatives in underdeveloped areas has not generally achieved good economic performance, and it is impossible to overestimate the driving and self-development capabilities of cooperatives. It has opened up a situation for the continued development of cooperatives. Based on the goal-oriented and information elaboration theory, this paper has carried out related research. First, it analyzes the impact of goal orientation and information elaboration on the performance of farmers’ cooperatives, which conducts in-depth discussions. Then simulation research methods used to study the impact of goal orientation on farmers’ cooperative performance, and draw a series of valuable research conclusions. Finally, based on the above theoretical research results, this paper put forward measures to improve the performance of modern organizations of farmers’ cooperatives. Through the theoretical construction and practical investigation of the cooperative social organization embedded in rural social governance, it fully affirmed that the cooperative as an autonomous organization formed by ordinary farmers, with its unique organizational advantages and institutional charm in the economic role of rural society and participation in the function of social governance. The research in this paper is gradually deepened at the rural revitalization strategy, and fruitful results have been achieved because of forming a complete research framework.