Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to White Goods

Abstract

With the increasing demand of electronic products and growing needs of customers it is observed that buying behaviour of consumer is changing swiftly. Consumers ‘approach and preferences have shown a major change all over the world for the past a few years specifically in the Indian white goods market because of the entry of overseas brands which create techno wars as well as broad choice for buyers. The study tries to find out impact of gender, age and income on consumer purchasing responsiveness towards buying of white goods. Now days the white goods market in India faces a big challenge due to the factors such as: altering lifestyles, overture of nuclear families, trouble-free financing schemes, entrance of Multinational Corporations, technological progression, higher disposable income and better product consciousness