Impact of Following Snapchat Influencers on the Attitudes of Saudi University Graduates towards the Labor Market: A Social Work Perspective

Abstract

Objectives: This research highlights the increasing role of social work in empowering unemployed young women through digital technologies. It aligns with the International Labor Organization's (ILO) Centenary Declaration on Technology and the Future of Work, advocating for the integration of young individuals, particularly women, into the workforce. Additionally, this essay proposes a strategy and method to help unemployed women overcome cultural and structural barriers. Methods: The study employed a descriptive analytical approach suitable for the research subject and objectives. A questionnaire was used to gather quantitative and qualitative data from the research group, allowing for the description, interpretation, and analysis of the researched phenomenon. Results: The study found that female graduates of Saudi universities exhibited positive attitudes towards the labor market, with a significant percentage (72.81%) showing favorable trends. However, the impact of following Snapchat celebrities on their attitudes towards the labor market was relatively weak, as indicated by a percentage of (51.83%) among the research sample. Conclusions: Based on the study's findings, the following recommendations are made. First, utilize technology and modern tools across various aspects of life, leveraging new social media platforms like YouTube, Snapchat, and communication sites to discover opportunities. In addition, support self-employment and create pathways for university graduates to pursue their personal goals and professional aspirations.