Abstract
The research paper reviews literature on various brand valuation models and estimates FMCG companies' financial brand values using an appropriate financial brand valuation model in the Indian context. From 2009 to 2018, 26 BSE 500 FMCG companies were sampled. Financial brand value, prestige driver, loyalty driver, extension driver, return on assets, return on equity, stock price, and Tobin's Q were the main variables in the models. Brand value had a contemporaneous effect on stock prices, but its three-year time-lagged effect was negative. The findings have important practical implications for FMCG firms, investors, investment analysts and managers, the government, and policymakers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
