Impact of Fashion on the Body Image of Adult of Age Group 18-60 Years Living in Mumbai

Abstract

This paper explores the complex connection between women’s body image and fashion, with an emphasis on modern influences and ramifications. It investigates how the fashion industry affects women’s perceptions of their bodies and defines societal standards of beauty through an extensive analysis of scholarly literature and media sources. The paper discusses the self perception of women’s body image and their several methods to alter their appearance. The impact that fashion industry, social media, and celebrity culture have in encouraging women to have unsatisfactory bodies and unattainable body ideals is examined. The article also addresses the rise of body-positive movements and diverse fashion representation, emphasizing how these developments have the ability to subvert conventional notions of beauty and advance acceptance of a range of body shapes. This paper adds to a deeper understanding of the complex interactions between fashion, media, and self-perception by examining both the positive and negative effects of fashion on women’s body image. In the end, it advocates for more inclusive and powerful representations of women in the fashion industry.