Impact of Famous Restaurant Information Source on Perceived Value and Revisit Intention

Abstract

In this study, restaurant information source for this study is to examine the effects intention to revisit. In general, word of mouth plays an important role in information search and purchase decisions in the tourism and hospitality industry. Experience in the hospitality industry products and services such as restaurants, and word of mouth online platform provided by the subjective assessment of the consumption experience is an important source of information. Word of mouth is one of the most influential factors affecting the decision making in all steps of the consumer. This may affect the word of mouth product awareness and future purchases. To analyze proposed model, the latest survey was conducted by the Consumer visited the famous restaurant within six months. The data was collected 285, and analyzed with SPSS 21.0 and AMOS 21.0. The data were analyzed with structural equation modeling using SEM. The result of the overall model analysis appeared as follows: X²=434.092, d.f=159, p=0.000, GFI=0.869, AGFI=0.828, NFI=0.892, CFI=0.928, RMSEA=0.078, RMR=0.073. The result of the overall model analysis demonstrated a good fit The findings can be summarized as follows: First, Source of information, visit experience and the information provided showed that a significant impact on the utilitarian values and hedonic value. Online word of mouth has shown that it does not significantly affect for all Utilitarian values and hedonic value. Also, utilitarian values and hedonic value had significant influence on revisit intention.