Impact of Fake News and Disinformation in Audiovisual Media

Abstract

The purpose of the research is to analyze the impact of fake news, disinformation and propaganda on television on consumers' minds, to establish their cause-and-effect relationships and principles of creation. To prove the importance of fact-checking as a preventive measure to counteract the spread of false information in audiovisual media. To explore effective means of combating the negative impact of fakes in Ukraine and the world. The research methodology is based on the following methods: theoretical – to analyze the research of foreign authors and available audiovisual information sources; empirical – to study the latest research in the field of counteracting the negative impact of fakes, disinformation and propaganda on the minds of viewers; and systematization of personal experience. Scientific novelty. For the first time, the authors analyze the components of modern fake news in the media, conduct a detailed analysis of the interdependence of their structural elements that form the news, determine the factors that influence the formation and dissemination of false information, and review the latest achievements in effectively countering the spread of fake news at the level of states, individual fact-checking organizations, media literacy schools, disinformation counteraction centres, etc. Conclusions. The article has analyzed the components of modern information fakes in audiovisual media. By examining articles, reports, and recent studies, it is established that most news in the information field is fake, may contain dangers, and is a powerful weapon in a hybrid information war. The structural components that form fake news have been elaborated on in detail. The latest achievements in the effective counteraction to fake news in the media space have been analyzed, as well as the most effective measures that Ukraine can use in the hybrid war against Russia.