Abstract
This research paper is based on investigating the factors affecting the purchasing decision of counterfeit product consumers in the city of Karachi. The study was conducted through convenient sampling by developing a questionnaire based on behavioural as well as demographic questions. The questionnaire was circulated through the social mediums and feedback was collected to carry out statistical tests for the conclusion purpose. A total of 87 responses were received through the survey questionnaire. Descriptive statistics and regression analysis were conducted to deduce quantitative inferences. The findings of the study will be helpful in planning and executing the production of CF products. The study provides data related to the buying behaviour of the CF product’s consumers and the scale of sales as to how often they are sold. The study also helps focus on the need for modifications in CF products as to how much extent the consumers want modifications. This will also help the firms or brands producing CF products to launch modified versions of CF products with competitive prices, availability, and customer preferences.
Highlights
Counterfeit Products (CF) have an interesting history since the advent of technological advancements and marketing innovations
CF products contributes to 70% of the purchase decisions; so, the study will be highlighting the possible factors which contributes towards the decision making while purchasing products
The CF products are announced as the replica of the original brand with some manipulations
Summary
Counterfeit Products (CF) have an interesting history since the advent of technological advancements and marketing innovations. This research study is conducted to point out the possible factors contributing towards the purchase intention of the counterfeit products. It focuses on the impact of these individual factors as to what extent these factors contribute towards the buying decisions. This research study focuses on the lateral working regarding the demand and sales of the counterfeit products which can be conducted considering the results obtained These workings will be helpful in planning and execution of the production. CF products contributes to 70% of the purchase decisions; so, the study will be highlighting the possible factors which contributes towards the decision making while purchasing products These factors will be judged individually by different statistical tools from the collected data from the targeted population
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