Abstract

Media Watch | Volume XII | Issue No. III | 2021 ISSN 0976-0911 | E-ISSN 2249-8818 DOI: 10.15655/mw/2021/v12i3/165225 Article | Open Select Download PDF Impact of Facebook Usage on the Political Participation among Women in Pakistan Munham Shehzad1, Muhammad Yousaf2, Nasir Mahmood3, & Emenyeonu, C. Ogadimma4 1,2University of Gujrat, Pakistan 3Allama Iqbal Open University, Pakistan 4University of Sharjah, United Arab […]

Highlights

  • This study investigates the impact of Facebook usage on the online and offline political participation of Pakistani women

  • The study was designed to find the impact of Facebook usage on women’s political participation in the political process. 63.4% of respondents were aged 18-30, 19.4% belonged to 46-60 age, and 17.2% were between 31-45

  • This study highlights an essential correlation between Facebook online and offline political participation amongst Pakistani females

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Summary

Introduction

This study investigates the impact of Facebook usage on the online and offline political participation of Pakistani women This is in line with the fact that social media is the most emerging and penetrating platform in the 21st century (Valenzuela et al, 2019). Computer and smartphone-based social communication has evolved into an extensive array of social networking sites (Hosseini et al, 2020), which ease and facilitate communication within societies (Howard, 2010). Such platforms help people stay in touch with others individually and in groups (Jackson & Lilleker, 2009). The participation of people in political activities may have implications in the structure of a government, selection of candidates, and the agenda of a political party (Himelboim et al, 2012)

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