Impact of Facebook as a Learning Tool on Learning Outcomes, Technology Acceptance, and Attitude

Abstract

While several studies have investigated learners' opinions toward using Facebook in learning, limited attention has been paid to examine the effectiveness of Facebook as a learning tool in classrooms. Thus, this article proposes a newly designed Facebook learning tool that is used in a public Tunisian university to learn the “game development” course. It then investigates its impact on the learners' level of knowledge and motivation compared to the traditional learning method. This article also investigates the impact of this tool on the learners' technology acceptance and attitudes. The experimental results showed that the Facebook learning tool can significantly improve the learners' level of knowledge. In addition, learners who learned with this tool revealed a high degree of perceived usefulness, security, and intention to use the Facebook learning tool again. Furthermore, these learners reported a favorable attitude towards the Facebook learning tool. In addition, a set of recommendation is found that researchers and educators should consider while using Facebook in their classrooms.