Abstract
Inducing Sustainable consumption in individuals is one of the important challenges in the path to Sustainability. Buying decision can be influenced by Consumer Perception. Sensory Marketing practices are effective tools for influencing Consumer Perception. This paper introduces sensory marketing as a new replica in the field of Sustainable Consumption. Senses stimulate cognitive thinking which is the need of the hour for global environmental change. Sensory marketing may be a new tool in the field of solving Environmental issues, as it influence buying decisions of consumer and also encourage consumer to pay more through perception. This study tries to analyse the impact of environmental Issues on consumer senses which influences to Eco friendly buying decisions..
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