Impact of Entrepreneurship Knowledge Literacy Curriculum on College Graduates’ Sustainable Entrepreneurial Competence Based on Entrepreneurial Learning Theory

Abstract

For promoting innovation-driven strategies and accelerating economic development and reform, initiative of mass entrepreneurship and innovation in china is started in September 2014. College students are an important force in promoting the initiative. However, according to the 2019 Employment Report on Chinese College Students, only 1.8 percent of college graduates in 2018 started their businesses and the success rate was even lower because of lacking entrepreneurial competence. This paper aims to arouse the attention of government institutions, universities, teachers, and college students to entrepreneurship curriculum by exploring the relationship of entrepreneurship knowledge literacy curriculum on college graduates' entrepreneurial competence. This study collected 400 data by surveying senior students in typical experience universities and used AMOS23.0 and SPSS26.0 as data analysis tools. Results demonstrated that entrepreneurship knowledge literacy curriculums directly and significantly affect college students’ entrepreneurial competence and entrepreneurial self-efficacy has the mediating effect. However, entrepreneurship knowledge literacy curriculums do not affect entrepreneurial skills competence. This study suggests that typical experience universities of innovation and entrepreneurship should appropriately increase entrepreneurship practice curriculums to cultivate college students’ entrepreneurial skill competence.