Abstract
In microenterprises, entrepreneurial ideas play a pivotal role in propelling business development. Within the intensely competitive business landscape, small enterprises necessitate heightened creativity in crafting each product to attain success in the market. A critical factor in fostering creativity is the quality of resources, with a particular emphasis on human resources. This study utilizes Fuzzy Set Qualitative Comparative Analysis (fsQCA) as a research method to dissect asymmetries in the data and uncover the impact of entrepreneurial imagination and idea configurations on the dynamic process of employee performance. The findings shed light on the intricate relationship between entrepreneurial ideas, entrepreneurial imagination, and employee performance, offering valuable insights for both business management and human resources management.
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