Abstract
Most of SMEs are is emerging and flourishing as the number of entrepreneurs who start an online business is continuously growing. Third-party e-commerce platforms (such as eBay and Taobao) offer small and medium-sized businesses (SMEs) fantastic chances to overcome technology barriers and access e-commerce markets. However other market entry impediments, such as resource limits and institutional challenges, still exist for SMEs. To shed light on how SMEs could possibly cope with these issues, the study apply entrepreneurial bricolage theory to the setting of online firms functioning on third-party e-commerce platforms. By using a novel approach for investigating the links between various types of entrepreneurial bricolage and the performance of online stores. Survey data from a sample of small online retailers on Alibaba's Taobao.com, China's largest third-party e-commerce platform, was used to test the research hypotheses (NYSE: BABA). The result shows that the Input bricolage has a favorable influence on efficiency, and market bricolage has a beneficial effect on sales.
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