Impact of Entrepreneurial Ability on Business Outcome of Women Entrepreneurs in Micro segment

Abstract

This study reveals the importance and impact of entrepreneurial ability of Women Entrepreneurs on Business outcome in micro segment, to understand the dynamics of success of Indian Business women. Today, as the society becoming more dispassionate about Women Entrepreneurs, it is ebullient factor to study the relationship between entrepreneurial ability and success of the business. Status of Women Entrepreneurs, though is equable throughout the globe, some are more eminent due to their entrepreneurial abilities or traits. The study relies on the secondary data collected from the various sources. It mainly includes Research papers, Journals, Government Surveys and reports by NGO’s. Managing the Business is not only eclectic but also lucid, especially in the micro start up ecosystem. The main objectives of the study is to identify the impact of entrepreneurial ability, which represents variety of traits of Women Entrepreneurs on the success or Business outcome in micro segment. The paper discusses in detail the various traits of entrepreneurial abilities like self-efficacy, risk management, Decision making abilities, innovation & technology adoption, education and other factors which influence the success of the Business. Women Entrepreneurs need to be intrepid in their decisions to achieve success. The ability to startup an enterprise and managing the naïve character, because of social implications is the major attribute of entrepreneurial ability. Women Entrepreneurs usually end up in terminating their businesses early, because they are nonplussed and lack the ability to bear risk, which makes the task of entrepreneurship onerous. It is evident that Women Entrepreneurs who lack the qualities of entrepreneurial abilities also lack the support and become tenuous. This leads to poor outcome in Business on the other hand Women Entrepreneurs with surplus Entrepreneurial abilities show zeal in carrying the business with confidence.