Impact of employees’ generativity on green policy attitude, environmental commitment, and green behaviour

Abstract

Encouraging employees’ green behaviour is one of the effective environmental strategies in the hotel industry. Previous studies have primarily investigated the organisation-level factors influencing employees’ green behaviour. In contrast, this study shifts the focus to the employee-level factors and introduces generativity in the current research topic. Generativity reflects individuals’ concerns for the well-being of future generations. This study aims to explore the relationships among employees’ generativity, green behaviour, green policy attitude, and environmental commitment. 304 valid samples were collected from hotel employees in Macau. The structural equational model analysis revealed that generativity has a significantly positive influence on green policy. Employees’ green attitude and environmental commitment play a mediating role between generativity and green behaviour. This study expands on the literature by exploring how employees’ generativity promotes organizational environmental management. The findings suggest how hotel managers can promote green behaviour and design green policies.