Impact of Electronic Commerce on the Sporting Goods Market

Abstract

With the popularization and application of the Internet, the growing popularity of online shopping in the coun- try, and e-commerce has made great progress, the future development of space is unlimited. The current rapid develop- ment of e-commerce, e-commerce development accurately grasp the current situation and future trends will help us avoid- ing disadvantages, to further promote the steady development of e-commerce. In various industries, e-commerce market- ing model is a new way. In this paper, the status quo of the sporting goods industry, through research on the current appli- cation of e-commerce sporting goods industry, the basic situation and empirical research on the purchase through e- commerce sporting goods consumers, e-commerce model analysis under the influence of many consumers to buy sporting goods factors, and propose targeted marketing strategies. Designed to guide enterprises to increase the number of domes- tic sporting goods e-commerce applications efforts to promote China's sports goods industry to enhance the overall per- formance and enhance overall competitiveness.