IMPACT OF ECO-BASED INNOVATIONS ON THE EFFICIENCY OF CORPORATE ENVIRONMENTAL RESPONSIBILITY

Goli Yao Sidoine,Ye Jianmu,Ye Yongling

doi:10.23925/2179-3565.2019v10i2p130-137

Abstract

The ultimate purpose of Corporate Environmental Responsibility (CER) is to prevent harmful influence of business activities on the environment. Each company should be obligated to adhere to it since environmental pollution is a serious threat for the future of mankind. Based on this urgent need, ecological innovation appeared. It purports to make a transition from a harmful business to a more accountable one. Hence, the contribution aims at studying how different, most developing countries, have been approaching and practicing CER to propose a more practical and general framework strategy with a qualitative methodology encompassing common accepted steps to drive improvements in the efficiency of CER and Eco-Innovation. Such a framework focuses on innovation as a key to business success aligned with CER and it is based on previous eco-based innovations in such a context. Necessary data will be collected by a survey questionnaire about several case studies.

Highlights

Innovation is regarded as a core driver of the development and success of any business
What is the actual impact of eco-based innovation on the enhancement of efficiency of Corporate Environmental Responsibility (CER)? The present paper proposes to study relevant, credible and up-to-date literature focused on eco-based innovations outlook in the context of CER and its current approaches and practices in developing countries and provide a general methodology based on major issues identified during the secondary research and the model of efficiency criteria from the framework
All the participants of the study confirmed that proper implementation of eco-innovative technologies impacted efficiency of CER positively. 78% of the respondents agreed that eco-innovation always requires making crucial changes, but at the same time leads to better performance outcomes and higher quality of the final product or service level

Summary

Introduction

Innovation is regarded as a core driver of the development and success of any business It has multiple definitions, and several of the most succinct and relevant ones posit it as the implementation of a novice or significantly enhanced product, service, process, or method, whereas others underline that innovation can have continuous connotation, and mean a course of improvement (Reinlie, 2017). The notion of eco-innovation appears implying performance that contributes to a sustainable development that creates new products and services targeted to both provide significant business value and at the same time decrease environmental damage. The present paper proposes to study relevant, credible and up-to-date literature focused on eco-based innovations outlook in the context of CER and its current approaches and practices in developing countries and provide a general methodology based on major issues identified during the secondary research and the model of efficiency criteria from the framework. The study relies on the literature review, a number of case studies and a survey questionnaire

Methods

Results

Conclusion