Abstract
Ensuring a service quality is a top concern for all e-commerce platforms since it is vital in ensuring customer pleasure, which is the ultimate goal of all e-commerce operations. This study aims to investigate the influence of e-service quality on customer satisfaction in an online buying environment using its seven aspects. A well-structured questionnaire was created to elicit respondents' opinions on the quality of e-services and their degree of satisfaction. Data from 610 respondents revealed that the quality of e-services has a favorable and significant influence on customer satisfaction. According to the survey, contact and privacy influence customer satisfaction the most, followed by system availability and efficiency. According to the report, e-retailers should focus on crucial e-service quality characteristics to guarantee that their offerings fit client wants and preferences. The study also recommended improvement areas to increase consumer happiness and assure long-term success.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Management and Development Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
