Impact of e-recruitment strategies in enterprises of the Republic of Kosovo

Abstract

This research presents a general theoretical overview and empirical research on e-recruitment strategies in enterprises of the Republic of Kosovo and at the same time evaluates the effect of e-recruitment on the employment process. The study mainly focused on data from the survey of 317 managers of different levels and owners of enterprises who are present or involved in the Strategic Human Resource Management process. These data argued for the increased potential of electronic recruitment for qualitative selection, competitive advantage and other benefits. Electronic recruitment, although not an official part of recruitment, significantly enhanced the recruitment process and changed the nature of the current recruitment process. Deillon (2014) defines electronic recruitment as a new information technology tool for selecting one of the most important human resource resources. While Barber (1998) defines it as an activity to fill positions efficiently and effectively.