Abstract
The advent of e-commerce has reshaped the retail landscape, particularly impacting traditional retailers in the electronics and garments sectors. This research delves into the profound implications of e-commerce on these retailers, focusing on the challenges and opportunities they face in pricing strategies, product variety, and marketing approaches. Through a comprehensive analysis, we explore how traditional retailers navigate the complexities of online competition, adapt their pricing models to maintain competitiveness, optimize product offerings to meet digital consumer demands, and recalibrate marketing strategies to engage virtual audiences effectively. By uncovering these insights, this research aims to provide valuable guidance for traditional retailers as they strive to thrive amidst the evolving retail paradigm shaped by e- commerce.
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