Abstract
This research aims to investigate whether outsourcing mediates the impact of dynamic strategic capabilities on strategic entrepreneurship. The population of the research consists of top managers in five stars hotels. A sample of 215 respondents were selected for the research in which 186 questionnaires were valid for statistical analysis. Structural equation modelling (SEM) was used to test the hypotheses of the research. The results of the research indicate that outsourcing does not mediate the relationship between dynamic strategic capabilities and strategic entrepreneurship. All the dimensions of dynamic strategic capabilities have a statistical impact on strategic entrepreneurship, while the dynamic strategic capabilities dimension all affect outsourcing except the seizing capability. Based on the research results, managers and decision-makers have to focus on innovation functions by enhancing the role of knowledge management and R&D activities, as well as concentrate on employees training programs.
Highlights
The world has faced in the last decade a lot of challenges that influenced the dynamisms used on the markets to deal with changes in customers’ needs which became a trending to increase focusing on unique products and services (Sung & Park, 2018)
Sensing capabilityis defined as “activities directed towards scanning the environment and identifying relevant changes and opportunities” (Wilhelm et al, 2015, p. 329), seizing capability defined as “organization’s ability to capitalize on the opportunities sensed in the market through the development of new products, processes and services” (Cao, 2011, p. 457), learning capability which is defined as “the ability to create, acquire and share knowledge to respond to opportunities and threats from the operating environment” (Chukwuemeka & Onuoha, 2018; Eisenhardt & Martin, 2000; Verona & Ravasi, 2003), and Reconfiguration capability refers to “the organization’s ability to enhance, combine, protect and restructure its resources and competencies in order to retain evolutionary fitness” (Xin et al, 2018, p. 82)
Outsourcing shape one of the modern methods that allow organisations to acquire needed resources, as well as achieving to effective in their activities which reflected on their ability to focusing on their core competencies that deem the root of innovation processes in the organisation as a whole (Rodríguez & Fierro, 2018)
Summary
The world has faced in the last decade a lot of challenges that influenced the dynamisms used on the markets to deal with changes in customers’ needs which became a trending to increase focusing on unique products and services (Sung & Park, 2018) These trends have shaped the cornerstone which drove the organisations to shift their management strategies in order to cope with rapidly challenges (Westover, 2014). The significance of the study is to identify the relationship between dynamic strategic capabilities and strategic entrepreneurship Beyond that, it will clarify the mediating role of outsourcing as one of the methods which can be used to support services within the internal framework of the organisations or desire to obtain unique services from external suppliers to support their services and achieving their objectives. Sections which are presenting the discussion of the results and highlighted the research recommendations, as well as demonstrating the research limitation and suggestions for the futures studies
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