Abstract
The question of the influence of the price set by the producer on the sales volumes in a logistics system with a linear structure is considered. The impact of price on sales volumes is considered from the perspective of removing the information uncertainty that occurs when analysing the balance between supply and demand of a probabilistic nature. The impact factor analysis is based on the total cost pricing method, which includes production costs and profits. The latter is determined on the basis of a markup factor calculation. Besides, the offered price, including the mark-up, is considered a constant over the allotted time interval, and its value must be in the seller's and buyer's area of interest. This approach has advantages over traditional pricing methods and is consistent with the Erow-Debre stabilityoriented pricing model. A description of the process of changing the markup rate within outlined limits, in which it varies according to the proposed sales volume, is presented. The price and sales volume limits are justified based on the possibility of using a «cognitive» approach. The demand functions for products and rate prices in the area of their possible «overlapping» when buying/selling in micro-markets are considered.
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